Real Estate Factor Radio Program
An Agents Reputation MATTERS- From e-Pro® Day 1
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According to the 2010 Profile of Home Buyers and Sellers survey conducted by the National Association of REALTORS®(NAR) the most important factor buyers and sellers indicated why they selected their agent was “trustworthiness and reputation.”
Before the Internet a satisfied client would tell 3 of his or her friends about the wonderful services their agent provided them. Conversely, they would also tell 9 of their friends about a poor experience. Today, with the introduction of social media and the Internet a dissatisfied client may tell thousands of people about their bad experience.
Rating agent performance is becoming very common in many markets and the trend shows no sign of stopping. Web sites such as Realestateratingz.com, Incredibleagents.com, and Homethinking.com are available to consumers. These web sites encourage real estate consumers to rate their experiences with their agents. Unfortunately, most agents are not aware they might have been rated (good or bad) for the whole world’s eyes to see.
Even the web giants Zillow.com and Trulia.com now offer the consumer the ability to rate their agent. It is highly recommended that agents establish an individual profile on each of these sites because if a consumer rates your performance, you are notified of the rating. In fact, anytime you are rated, whether they were an actual client or a hacker, you will be notified of the rating and you are offered an opportunity to respond.
Agents should NOT overlook the importance of these Internet rating sites. Remember, over 80% of today’s real estate consumers begin their search for an agent online. A negative rating (Bad online reputation) could have severe consequences for your business.
Frank Klesitz with Vyral Marketing Radio Interview
We had an absolute blast this week on Talk Back Omaha, News Talk 1290 KKAR with our special guest Frank Klesitz of Vyral Marketing. This video shoot of our radio program will give you an inside view to what really goes on in studio during recording sessions. There is so much value in this week’s broadcast, we had to make a video and share it. Where do you make more money, is it in providing a service, or selling it? Much of the show was dedicated to staying in touch with your sphere and COI. How often should you be staying in touch with you COI to generate referral and repeat business? We’ll even show you a dialogue you can immediately use to contact your sphere without being the annoying pest.
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